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Privacy Policy

Privacy Policy 

Effective date: November 25, 2020 

At Genalyte, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy. 

Remember that your use of Genalyte’s Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

You may print a copy of this Privacy Policy by clicking here. If you have a disability, you may access this Privacy Policy in an alternative format by contacting privacyoffice@genalyte.com.


Privacy Policy Table of Contents

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.


Certain demographic, health and/or health-related information that Genalyte collects about users as part of providing the Services may be considered “protected health information” or “PHI” under HIPAA. HIPAA provides specific protections for the privacy and security of PHI and restricts how PHI is used and disclosed. Genalyte may only use and disclose PHI in the ways permitted by a user’s Health Care Provider(s) or authorized by a user. Please see Genalyte’s HIPAA Privacy Statement for further information on the permitted uses and disclosure of PHI.

Personal Data

Categories of Personal Data We Collect. This chart details the categories of Personal Data that we collect and have collected over the past 12 months

Category of Personal Data  Examples of Personal Data We Collect Categories of Third Parties With Whom We Share this Personal Data: 
Profile or Contact Data
  • First and last name
  • Email
  • Phone number
  • Unique identifiers such as passwords
  • Service Providers (e.g., insurance companies for claims and reimbursement submissions, Genalyte’s cloud hosting provider Amazon Web Services, and customer support provider)
Payment Data
  • Payment card type
  • Last 4 digits of payment card
  • Billing address, phone number, and email
  • Service Providers (specifically our payment processing partner, currently Stripe, Inc.)
Commercial Data
  • Purchase history (e.g., number of tests purchased and testing results over multiple periods of service)
  • Service Providers (e.g., insurance companies for claims and reimbursement submissions and Genalyte’s cloud hosting provider Amazon Web Services)
Device/IP Data
  • IP address
  • Device ID
  • Domain server
  • Type of device/operating system/browser used to access the Services
  • Browser data (e.g., Window.localstorage stores data saved across browser sessions unless accessed through “private browsing” or an “incognito” session)
  • NGXS PHI (as defined in our Terms of Use) storage during patient interactions with our Services 
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services, analytics vendors)
Web Analytics
  • Web page interactions
  • Referring webpage/source through which you accessed the Services
  • Non-identifiable request IDs
  • Statistics associated with the interaction between device or browser and the Services
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services, Analytic vendors)
Consumer Demographic Data
  • Age / date of birth
  • Zip code
  • Gender (collection is required for state reporting regarding contagious diseases)
  • Ethnicity (collection is required for state reporting regarding contagious diseases)
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services, customer support provider)
Geolocation Data
  • IP-address-based location information
  • GPS data (to allow users to locate the nearest testing locations)
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services)
Health Data
  • Voluntary questionnaire regarding current symptoms or pre-existing medical conditions
  • SARS-CoV, SARS-CoV-2, MERS and influenza test results
  • Service Providers (e.g., our medical customer support provider for follow up regarding results and/or diagnosis, customer support providers)
Inferences Drawn From Other Personal Data Collected
  • Profiles reflecting user attributes
  • Profiles reflecting user behavior
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services, analytics vendors)
Other Identifying Information that You Voluntarily Choose to Provide
  • Identifying information in emails, chat boxes within the Services or letters you send us
  • Service Providers (e.g., Genalyte’s cloud hosting provider Amazon Web Services)

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

  • When you provide such information directly to us.
  • When you create an account or use our interactive tools and Services.
  • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
  • When you send us an email or otherwise contact us.  
  • When you use the Services and such information is collected automatically.
  • Through Cookies (defined in the “Tracking Tools and Opt-Out” section below).
  • If you use a location-enabled browser, we may receive information about your location.
  • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.

Third Parties


We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support. 

Our Commercial or Business Purposes for Collecting Personal Data

Providing, Customizing and Improving the Services

  • Creating and managing your account or other user profiles.
  • Processing orders or other transactions; billing.
  • Providing you with the products, services or information you request.
  • Meeting or fulfilling the reason you provided the information to us.
  • Providing support and assistance for the Services.
  • Improving the Services, including testing, research, internal analytics and product development.
  • Personalizing the Services, website content and communications based on your preferences.
  • Doing fraud protection, security and debugging.
  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act (the “CCPA”).

Marketing the Services

        • Marketing and selling the Services.

    Corresponding with You

          • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Genalyte or the Services.
          • Sending emails and other communications according to your preferences or that display content that we think will interest you.

      Meeting Legal Requirements and Enforcing Legal Terms

      • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities and reporting test results for certain health conditions (e.g., infectious diseases) as required by law.
      • Protecting the rights, property or safety of you, Genalyte or another party.
      • Enforcing any agreements with you.
      • Responding to claims that any posting or other content violates third-party rights.
      • Resolving disputes.

        We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice. 

        How We Share Your Personal Data

        We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.

        Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:

          • Hosting, technology, and communication providers.
          • Security and fraud prevention consultants.
          • Support and customer service vendors for follow up regarding results and/or diagnosis.
          • Health Care Providers.
          • Insurance providers for claims and reimbursement submissions.
            • Please see your insurance provider’s terms of service and privacy policy for information on its use and storage of your Personal Data.

        Analytics Partners. These parties provide analytics on web traffic or usage of the Services. They include:

          • Companies that track how users found or were referred to the Services.
          • Companies that track how users interact with the Services.

        Legal Obligations

        We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

        Business Transfers

        All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

        Data that is Not Personal Data or PHI

        We may create aggregated, de-identified or anonymized data from the Personal Data we collect (including PHI), including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you. 

        Tracking Tools and Opt-Out

        The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

        We use the following types of Cookies:

        • Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
        • Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
        • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google Inc. (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.

        You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work. 

        Data Security and Retention

        We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

        We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

        Personal Data of Children

        The Children’s Online Privacy Protection Act (“COPPA”) requires that online service providers obtain parental consent before they knowingly collect personally identifiable information online from children who are under 13 years of age. We do not knowingly collect or solicit personally identifiable information from a child under 13 without obtaining verifiable consent from that child’s parent or guardian (“Parental Consent”). If you are a child under 13 years of age, please do not attempt to send any Personal Data about yourself to us before we obtain Parental Consent. If you believe that a child under 13 years of age has provided us with Personal Data without our obtaining Parental Consent, please contact us at privacyoffice@genalyte.com. We do not condition participation in our Services on disclosure of more Personal Data from a child under 13 years of age than is reasonably necessary for that participation, and we do not retain Personal Data from children under 13 years of age longer than is reasonably necessary in order to fulfill the purpose for which it was disclosed.

        If you are a parent or guardian of a user of our Services who is under 13 years of age, you may contact us at any time to ask that (a) we stop collecting Personal Data from such user, (b) we delete any Personal Data already collected from such user (although note that we may further retain information in an anonymous or aggregated form where that information would not identify such user personally), or (c) we stop disclosing Personal Data collected from such user to third parties, but continue to allow for the collection and use of Personal Data collected from such user in connection with the Services. 

        State Law Privacy Rights

        California Resident Rights

        Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at privacyoffice@genalyte.com. We will not sell your Personal Data, and have not done so over the last 12 months.

        Nevada Resident Rights

        If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that Personal Data. You can exercise this right by contacting us at privacyoffice@genalyte.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. We will not sell your Personal Data, and have not done so over the last 12 months.

        Changes to this Privacy Policy

        We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the Genalyte website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.


        Send Us a Message

        If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, or your choices and rights regarding such collection and use, please do not hesitate to contact us at: